{"id":34072,"date":"2018-01-08T12:56:00","date_gmt":"2018-01-08T12:56:00","guid":{"rendered":"http:\/\/saga.paaspoint.net\/?p=34072"},"modified":"2021-10-14T15:21:34","modified_gmt":"2021-10-14T15:21:34","slug":"saga-cartridges-internationally-presents-their-new-brand-image-in-europe-at-the-iwa-outdoorclassics-trade-fair-in-nuremberg","status":"publish","type":"post","link":"https:\/\/saga.es\/en\/news-saga\/saga-cartridges-internationally-presents-their-new-brand-image-in-europe-at-the-iwa-outdoorclassics-trade-fair-in-nuremberg\/","title":{"rendered":"SAGA Cartridges internationally presents their new brand image in Europe at the IWA OutdoorClassics Trade Fair in Nuremberg"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"34072\" class=\"elementor elementor-34072 elementor-32948\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ec7b788 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ec7b788\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-73b6fb94\" data-id=\"73b6fb94\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82d078b elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"82d078b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>The new identity, that was revealed in the United States at the SHOT Show, reflects the combination of a long tradition with a commitment to innovation to develop products for the most demanding hunters and shooters.<\/em><br \/><br \/><strong>Madrid, 8th March 2018<\/strong>\u00a0&#8211; SAGA Cartridges will present the brand\u2019s new image in Europe at the IWA OutdoorClassics Trade Fair which is held in Nuremberg from 9th to 12th March and is the most important hunting and shooting event in Europe. The new image, based on the colour orange because of its association with\u00a0<strong>safety and innovation<\/strong>, was revealed for the first time in the United States at the SHOT Show celebrated in January in Las Vegas.<br \/><br \/>As well as an updated logo with a more modern version of its famous hunter target, SAGA will display the new slogan &#8220;<strong>Connect With Your Target<\/strong>\u201d during the event. With this message the brand aims to reinforce its proximity to hunters and shooters and, at the same time, highlight the capacity of its cartridges so that sportspeople can connect with their prey and clay. The company has also had a new website since January with an innovative design in line with the new image. This platform optimises the\u00a0<strong>user experience\u00a0<\/strong>and includes a new search tool to find suppliers selling cartridges.<br \/><br \/>Along with the launch of the new image, SAGA has simplified its product lines, gathering them in categories depending on their range and calibre, with clearly\u00a0<strong>colour-coded hulls.<\/strong>\u00a0Its aim is to make the most striking cartridges, enabling shooters and hunters to easily pinpoint the product that best suits their specific needs. In doing so, the cartridge packaging has been redesigned based on\u00a0<strong>feedback from the shooters and hunters<\/strong>, including key information for the sportspeople.<br \/><br \/>&#8220;After the positive reaction to the visual identity from our clients, for us it is very important to consolidate the new image at the IWA OutdoorClassics Trade Fair which is our most important European event and therefore the perfect platform for us to do this. We will be seeing clients from nearly\u00a0<strong>30 countries<\/strong>\u00a0during the four day fair. Furthermore, the renovation goes beyond the purely visual and also includes a simplification of the product lines that we are confident will be highly appreciated by shooters and hunters\u201d, explains Germ\u00e1n Morales, General Manager of the company.<br \/><br \/>SAGA has experienced an important change since its origins almost 70 years ago in a small gun shop in L\u00e9rida where the cartridges were loaded manually to its current position as a global leader with presence in more than 50 countries in five continents. The new brand image aims to reflect this evolution, being faithful to its more traditional origins, but also to its commitment to innovation to incorporate the most advanced production techniques in order to respond to increasingly demanding consumers.<br \/><br \/>For more information, visit us at stand\u00a0<strong>Hall 1 stand number 324<\/strong>\u00a0or on the website, www.saga.es.<br \/><br \/><br \/><br \/>Cartuchos SAGA &#8211; www.saga.es<br \/>Cartuchos SAGA develops, manufactures and markets non-metal ammunition for sport shooting and hunting. Founded in L\u00e9rida in 1951, the company has consolidated its position as a market leader thanks to its reliability and the high performance of its products, making it the go-to choice for the most demanding shooters. In 1995 SAGA began its international expansion and its products are currently sold in over\u00a0<strong>50 countries on five continents<\/strong>.<br \/><br \/>Press contacts<br \/>Marketing &#8211; Cartuchos SAGA<br \/>Isabel C\u00edvico<br \/>+34 667173269<br \/>icivico@maxam.net<br \/><br \/>Corporate Communications &#8211; MAXAM<br \/>Alba Rodr\u00edguez<br \/>+34 667 190 427<br \/>arodriguezl@maxam.net<br \/><br \/>Fernando Reartes<br \/>+34 667 182 217<br \/>freartes@maxam.net<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>he new identity, that was revealed in the United States at the SHOT Show, reflects the combination of a long tradition with a commitment to innovation to develop products for the most demanding hunters and shooters.<\/p>\n","protected":false},"author":4,"featured_media":33553,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[240,239],"tags":[],"class_list":["post-34072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-saga","category-noticias-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - 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